Clipping coupons is an age old tradition. The first coupon was issued in 1894 by a small company trying to promote a new beverage. Sales of Coca-Cola increase dramatically especially since they were offering an incentive to try this new soft drink.
Today manufacturers offer coupons for the same reasons. To push a new products or to spark interest in a product that may be lagging in sales. Manufacturers are able to measure response rates from the number of coupons that are redeemed.
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