HOW TO GET THE MOST OUT OF EMAIL MARKETING…

LongIsland.com

Email marketing is an inexpensive and effective way to market your product or service, if used correctly. Here are some tips and strategies: *Use an interesting and intriguing tagline in your subject line. Try to ...

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Email marketing is an inexpensive and effective way to market your product or service, if used correctly.

Here are some tips and strategies:

*Use an interesting and intriguing tagline in your subject line. Try to capture the attention of the reader and entice him/her to open the document.

*In your subject line, don't use all capitals with an exclamation point. Generally people overlook and delete those types of emails.

*Try to use relevant information about the service or product being offered.

*Don't oversell. Give the "who, what, why, when, and how" in the first paragraph and get to the point.

*Keep it short and simple. No one will read a lengthy email that tries to sell.

*Make sure you give people a way to unsubscribe and stick to it.

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