Email marketing is an inexpensive and effective way to market your product or service, if used correctly. Here are some tips and strategies: *Use an interesting and intriguing tagline in your subject line. Try to capture the attention of the reader and entice him/her to open the document. *In your subject line, don't use all capitals with an exclamation point. Generally people overlook and delete those types of emails. *Try to use relevant information about the service or product being offered. *Don't oversell. Give the "who, what, why, when, and how" in the first paragraph and get to the point. *Keep it short and simple. No one will read a lengthy email that tries to sell. *Make sure you give people a way to unsubscribe and stick to it. # # #