With the countdown now underway until the prestigious 2025 Ryder Cup tees off at Bethpage Black Golf Course, Discover Long Island (DLI), the region’s only accredited destination marketing organization, is executing a multifaceted marketing campaign strategy. With more than 250,000 spectators expected to attend this international golf showcase in September, DLI’s efforts aim to encourage those visitors to explore the destination to its full potential during their stay, ultimately benefiting the region with an opportunity for unparalleled economic prosperity.
“The Ryder Cup is an international sporting event that elevates Long Island on a global stage and is expected to inject more than $150 million into our local economy,” said Discover Long Island President and CEO, Kristen Reynolds. “There are more than 12,000 hotel rooms already booked on Long Island, with limited inventory remaining, so we know that our region will be filled with visitors eager to make the most of their experience by enjoying our local restaurants, shops, downtowns, and attractions. Our goal is to utilize the cachet of the Ryder Cup to elevate the awareness of Long Island as a premier golf destination and to connect event attendees with our local businesses by providing inspirational content, information, and travel tools.”
One of the new travel tools is a Ryder Cup-themed website landing page, DiscoverLongIsland.com/RyderCup, featuring detailed information about Bethpage State Park and the Ryder Cup tournament, as well as curated guides to Long Island’s top restaurants, hotels, wineries, breweries, and cultural sites. Here, visitors can also explore itineraries tailored to diverse interests outside of golf - from family-friendly activities to relaxing escapes.
With the understanding that many attendees will be first-time visitors to Long Island, DLI has also created a new web-based app that takes the guess work out of finding “near me” dining, shopping, and entertainment by utilizing cutting-edge, geolocation technology. DLI’s new Ryder Cup app, which does not require download and can be easily saved to your mobile device’s home screen, will offer real-time recommendations for dining, attractions, and exclusive events that are conveniently located near the app user based on the current location of their phone. This will further enhance the visitor experience and allow them to easily identify and connect with local businesses. For the creation of this state-of-the-art, progressive web app, DLI hired Long Island-based tech innovator, GettinLocal.
“Seeing Discover Long Island’s latest vision come to life through this progressive platform is truly exciting and shows how committed DLI is to technological innovation within the tourism industry as well supporting local businesses,” said GettinLocal CEO & Founder, Vito Pagano. “We were thrilled to work with the organization on this and are now looking forward to seeing DLI deliver the ease of exploring the region right to the fingertips of those visiting for the Ryder Cup.”
Inspirational content will function as another key driver in placing Long Island in the spotlight as a premier golf destination. DLI is set to unveil a new golf-themed commercial, filmed and produced by local production company NOM Media. This dynamic commercial will showcase Long Island’s world-renowned golf courses and host sites of past major tournaments, emphasizing the region’s connection to the Ryder Cup’s prestige. The commercial provides a visual of Long Island’s stunning scenery and the many opportunities for golfers to enjoy the variety of beautiful and challenging golf experiences.
The commercial will be utilized for online promotions and aired strategically across leading streaming platforms, including the Golf Channel, in addition to key PGA viewing audiences at tournaments including the WM Phoenix Open, Masters and US Open where DLI is also implementing guerrilla marketing tactics including aerial banners, DLI-wrapped rideshare swarms, and geotargeted mobile ads.
With the world’s eyes on Bethpage Black for the 2025 Ryder Cup, DLI is leveraging this global spotlight to showcase the region’s premier golf offerings and year-round appeal. Through these strategic marketing efforts Long Island is solidifying its place as a must-visit destination for golf enthusiasts and travelers alike. To stay tuned on all DLI Ryder Cup marketing efforts, visit DiscoverLongIsland.com/RyderCup.
ABOUT DISCOVER LONG ISLAND:
Discover Long Island is the region’s official destination marketing and leadership organization charged with furthering the destination’s thriving visitor economy, which saw recent record-breaking highs of $7.5 billion in visitor spending. The organization ensures Long Island’s coveted quality of life, thriving industries, and dynamic destination offerings are promoted on a global level, furthering economic development, and benefiting residents and businesses throughout the region. Awarded “Best Social Media” in the nation by the US Travel Association, the organization produces engaging content featuring local businesses and attractions for their 11 social media channels which garner upwards of 10 million views. Additionally, the organization hosts a popular YouTube series, Long Island TV, as well as the Long Island Tea podcast. To learn more, please call 631-951-3900 or visit www.DiscoverLongIsland.com.