Uncharted, a retail experience that reignites the joy of discovery, announced the opening of its newest store in Greenvale, NY. A sister brand of The Paper Store, Uncharted is designed for those seeking an escape from daily routines. Since launching its first store in Oak Brook, IL in November, Uncharted has exceeded expectations, becoming the highest performing store in TPS Group Holdings’ portfolio of brands. Uncharted's arrival on the East Coast is the next step in the brand's mission to establish itself as a premier retail destination.
The new Greenvale storefront is centrally located at 90 Northern Boulevard in Green Cove Plaza and spans an impressive 10,782 square feet. It will also employ over 30 local team members. Six additional Uncharted stores are slated to open in Illinois in 2025 as part of the company’s $60 million investment in new and existing stores over the next four years.
“Greenvale’s vibrant community made it the perfect choice for Uncharted's East Coast debut," said Tom Anderson, President and CEO of The Paper Store. "The enthusiastic response from customers at our Illinois store has been a strong driver of our expansion. We’re confident Long Island shoppers will take to this sister brand and its impressive lineup of best-selling products.”
An Uncharted store visit is a journey of discovery, engaging all the senses and offering delightful surprises with each trip. Customers will find a constantly changing array of fresh and popular brands, including Owala and Stanley drinkwear, Birkenstock, Free People, Kendra Scott among vast home decor, beauty and toy departments. Additionally, the Greenvale location will provide unique in-store experiences including ear piercing and regular pop up events.
Uncharted will host a vibrant grand opening event on March 29 and 30 with doors opening at 9 AM. Free mystery gift cards will be given out to the first 100 people in store. Plus the event will include an exciting collaboration with the beloved Swedish candy brand BonBon, known for its wildly popular BUBS candy starting at 10 AM each day. BonBon will host a pop-up candy cart during the festivities, offering a sweet experience for visitors.
Shoppers outside of the Long Island area can explore Uncharted and shop online, by visiting www.uncharted.com.
About Uncharted
Uncharted is a vibrant retail destination where exploration and discovery meet. With a carefully curated selection of leading brands and must-have products, Uncharted offers an ever-changing assortment of fashion, accessories, jewelry, beauty, and more. Whether shopping for yourself or a loved one, Uncharted creates moments of joy with every visit—inspiring you to explore beyond the expected and indulge in the thrill of the unknown. www.uncharted.com.