Long Island, NY - May 15, 2017 - Discover Long Island joins the ranks of the world’s most desirable travel locations with a new Premier Destinations page and audience retargeting campaign with TripAdvisor.com. Reaching an audience of more than 390 million travelers, TripAdvisor is the world’s largest travel site and a vital travel tool for prospective visitors.
Discover Long Island’s partnership with the leading travel site allows visitors the opportunity to engage with Long Island content beyond searching for accommodations and attractions. The premier destination page offers site users access to collections, articles, special events and more to help craft a curated itinerary and learn about detailed offerings from Long Island.
Part of a multi-pronged approach to enhancing destination visibility in the marketplace, Discover Long Island’s partnership with TripAdvisor also includes an audience retargeting campaign that captures inquiries for New York City and retargets those prospective visitors with Long Island information as a must-visit component of their trip. Statistics and ground breaking analytics from tourism research experts, Arrivalist, will track engagements and conversions of the campaign to determine effectiveness and provide measurable results.
“Now more than ever, it is important for destinations to embrace industry trends through market analytics. We are thrilled to partner with industry leaders such as TripAdvisor and Arrivalist to learn more about our target consumers and how we can better connect with them,” said Kristen Jarnagin, President & CEO of Discover Long Island. “New York City welcomes over 60 million visitors per year and most of them come through airports located on Long Island. Educating those visitors on their surroundings and the distinct offerings that are available to them will allow us to increase visitation to Long Island.”
To learn more about Discover Long Island as well as receive news and upcoming events from the destination, please visit www.discoverlongisland.com.
ABOUT DISCOVER LONG ISLAND
Discover Long Island was established in 1979 as the official tourism promotion agency for the destination’s travel and tourism industry. The organization contributes to the economic development and quality of life on Long Island by promoting the region as a world-class destination for tourism, meetings and conventions, trade shows, sporting events and related activities. For more information, please call 631-951-3900 or visit www.discoverlongisland.com.