A new report that identified the most popular national and regional ice cream brands in every U.S. state.
Ice cream makers in America produce more than 1.38 billion gallons of ice cream annually, enough for the typical American to eat roughly 20 pounds per year. Using Google Trends data for the 12-month period ending in April of 2024, researchers at Trace One, a company specializing in software for CPG retailers and manufacturers, found the most popular brands in every state.
These are the key takeaways from the report:
- Across the U.S., one ice cream brand stands out for its national appeal: Texas-based Blue Bell. Out of the most popular national brands, Blue Bell is the most-searched in 22 states, mostly in the South and Midwest. This is more than the next two most-searched brands, Baskin-Robbins (9) and Tillamook (8), combined.
- While Baskin-Robbins finds popularity in select areas of the West and Midwest, Tillamook's appeal is concentrated in the Pacific Northwest, near its Oregon headquarters.
- Ben & Jerry's, headquartered in Burlington, VT, holds the honor of the most searched national ice cream brand across all six New England states.
These are the findings for New York State:
- Residents of New York State search for Breyers more than any other national ice cream brand, according to Google Trends data.
- When it comes to local and regional ice cream brands, Van Leeuwen Ice Cream out of New York, NY stands out as New York State’s favorite.
The report includes an infographic to illustrate each state’s favorite national brand:
