Brilliant Earth, a company touting itself as an "innovative, global leader in ethically sourced fine jewelry," announced this week that they have opened the doors on their newest retail showroom - their 35th location nationwide - on August 24 in the Roosevelt Field shopping mall in Garden City, New York.
According to a press release put out by the company, new showroom will "offer a wide assortment of fine jewelry and bridal styles available for same-day purchase, convenient personalization of made-to-order pieces, and one-on-one appointments with jewelry specialists."
Kathryn Money, Brilliant Earth's SVP of Merchandising and Retail Expansion, issued a statement noting that the new Long Island-based showroom - along with two other that opened within the past week, one in King of Prussia in Pennsylvania and the other Roseville Galleria in California - will allow the company to capitalize on its success and expand their nationwide footprint.
“We are thrilled to open three new showrooms in premier mall locations nationwide,” Money said. “Expanding on the success of our existing showrooms, we are strategically moving into spaces with higher foot traffic and larger consumer footprints. These new locations will allow us to showcase the brand to more customers, while continuing to meet their expectations for a seamless experience across digital and physical platforms.”
At the Roosevelt Field store - the company's first based within a shopping mall - customers will be able to view and purchase Brilliant Earth’s newest engagement ring collection, as well as other on-trend fine jewelry styles such as Zodiac pendants, nameplate necklaces and bold gemstone rings. In addition, innovative products will also be on-hand, including planet-first carbon capture lab grown diamonds, 100 percent renewable lab grown diamonds, and blockchain enabled natural diamonds.
Visitors to the Roosevelt Field Brilliant Earth location will be able to have walk-in or appointment-based experiences, engage in one-on-one discussion with jewelry specialists, and browse their entire line of ethically sourced jewelry first-hand.