Expect to see a lot of blood-suckers lurking about this Halloween! A new study that was done by CenturyLink internet provider showed the most popular searches for Halloween costumes in all 50 states and New Yorkers searched the most for vampires.
“We looked into the top Halloween costumes researched in 2023 for any noticeable trends and picked up on some fun threads,” a statement released by the company said. “If 2023 is any indication, classics will likely always be the most popular Halloween costumes of all time.”
Cat costumes were the most searched nationwide in 2023, with 12 states googling them more than any other. Fairy costumes were a close second, racking up the most searches in 10 states.
Classic Halloween-themed costumes, including skeleton, vampire, zombie, and witch getups, topped the searches in 3 to 5 states each. Dinosaur costumes were similarly popular in 4 states.
Some more of their findings:
- Pop culture Halloween costumes, most of them movie and TV characters, were most searched in 20% of the country.
- Ariel was the favorite in 2 states, likely due to the popularity of the live-action Little Mermaid remake.
- Barbie was a massive box office success, with over a billion dollars in sales worldwide. The state that showed the most interest in Barbie costumes was West Virginia.
- Elvis costumes were searched most in Mississippi, where Elvis was born, and in Tennessee, where Graceland was built. With not one but two Elvis biopics released in 2023, the rock’n’roll star was an inevitable addition to the most popular Halloween costumes of 2023.
- Swifties from Massachusetts and New Hampshire showed the most interest in dressing like their pop hero, Taylor Swift. The Eras tour broke Ticketmaster records when it sold over 2 million tickets on opening day.
- Other 2023 TV and movie characters that made the list include Wednesday Addams and famous cartoon plumber Mario.
The company used articles from DIYs, The New York Post, PopSugar, Variety Magazine, and HalloweenCostumes.com, to gather their results.
“We then analyzed their search volume and relative popularity by state using Semrush and Google Trends,” they said.
So don’t be surprised if you're followed by a sharp-toothed, pale faced creature while trick-or-treating on Halloween this year!
