Christie Fleischer It wasn't the first time Becky had used the product. She's been given a sample from the Benefit Beauty Bar in Guildford a few months before and had used it twice before on her eyebrows. “To date, eyebrow hair has been one of the toughest facial components to render in AR,” says Parham Aarabi, CEO of Modiface. “ makes it more believable because, for the first time ever, we will be utilizing the consumer’s own real hair.” One satisfied customer writes: "This product is amazing!