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Kirkeby Akhtar

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How Online Mystery Box Shopping Can Fuel Brand Loyalty

Mystery box shopping appeals to the thrill-seeking nature of consumers. The total value of the items usually exceeds the cost of purchase. It gives customers a unique experience.

Influencers and streams amplify the phenomenon by creating unboxing video that encourages clicks and engagement on sites like YouTube and TikT

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https://mays-stefansen-2.thoughtlanes.net/mystery-box-a-simple-definition